30-31 March 2022 | A New Digital Experience


Retail Without Borders (RWB) brings together the online marketplace community to help brands and retailers accelerate their sales.

In March 2022, RWB returns with a two-day fully virtual experience. The program consists of live keynote discussions, insightful Q&A sessions and unmatched networking opportunities. It is the perfect hub for retail executives to pitch their questions directly to global marketplaces and discuss the challenges they face with solution providers.

Delegates will be able to develop invaluable connections and explore new business opportunities with leading online retailers and online marketplace experts through one-to-one meetings and small group discussions.



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Murray Lambell

VP of Trading
eBay UK

Murray Lambell is Vice President of Trading at eBay UK, responsible for sales and operations across one of eBay’s strongest markets worldwide. Attracting over 24 million British buyers a month, Murray oversees each of’s 11 key verticals, from Fashion to Electronics and Home & Garden, ensuring that the sites 200,000 small businesses have the tools they need to thrive in today’s digital landscape. Previously at British Airways, Murray started working at eBay Europe in 2008 managing customer loyalty and retention before moving into business selling strategy.

    Andrew Goodacre


    Andrew Goodacre has been the CEO of Bira since 2018 and is passionate about working with the high street and supporting small businesses. Mr Goodacre has a strong background in retail and hospitality, and since taking up the role, has been integral in pushing forward independent retailers and showcasing their importance of them being at the very heart of every good high street throughout the UK and a vital part of life and the economy within local communities. He started his career in hospitality, spending 25 years working in the retail divisions of national breweries and pub companies. Andrew was also formerly a member of the Federation of Small Businesses (FSB) before becoming the CEO of the Residential Landlords Association in 2013.​

      Isavella Frangou

      VP of Sales and Marketing

      Isavella is the VP of Sales and Marketing at payabl. She is a specialist in online payments, fintech and finance, working closely with ecommerce merchants to help them optimize their payments functionality. For the last 8 years, Isavella has been working with payabl., a licensed payments institution and principal member of Visa and Mastercard. Before joining payabl., she held commercial roles in financial services industry companies, including American Express.

        Gerald Hoe

        Head of Marketplace

        "As Coupang’s Head of Global Marketplace, Gerald Hoe leads the growth of Coupang’s rapidly expanding Global Seller business, focusing on sellers outside the Greater China region. Gerald’s primary objective is to enlist high calibre sellers to Coupang Marketplace thus expanding the platform’s global selection. Once onboarded, Gerald’s team ensures all sellers are fully supported with the right tools and guidance to sell more effectively.
        Gerald brings a unique skillset to his position as Head of Global Marketplace through his previous experiences working with some of the brightest and most talented individuals in fintech, mobile technology, banking and consulting industries."

          Paul Simms


          Paul has worked within the payments industry for over 20 years. Originally specialising in Fraud Prevention services, Paul has been with Adyen since 2015 with a focus on commercial roles. He has recently joined the Adyen for Platforms team which focusses on supporting Platforms and Marketplaces that wish to deliver flexible secure and International payment services to their customers…simplifying the on boarding and PSD2 requirements for marketplaces, faster payouts and broad geographical coverage.

            Josh Gardner

            CEO and Co-Founder
            Kung Fu Data

            CEO and Co-Founder of Kung Fu Data, an ecommerce partner whose sole mission is to help brands thrive in China’s online marketplaces. He leads from deep in the trenches and operates a portfolio of successful flagship stores on Tmall and JD. Josh has helped hundreds of brand owners with China ecommerce launches and is a recognized expert in market entry, brand control and performance management. From strategy and structure to activation and optimisation, he teaches the fine points of what it takes to win in China’s fast moving ecommerce space.

              Al Gerrie

              CEO and Co-Founder
              ZigZag Global

              Al Gerrie has over 20 years retail, logistics and ecommerce experience as a consultant to major brands and is former Head of Multichannel at OFFICE, Mountain Warehouse, and We Are Pentagon. Al was a very early pioneer in the mobile shopping space, launching one of the first PayPal mobile shopping experiences as early as 2007 (pre-smartphone). He is an expert in international delivery and returns, technical integrations, as well as building ecommerce fulfilment and warehousing solutions with 3rd Party logistics providers.
                Mike Adams

                Mike Adams OBE


                Mike Adams is CEO of Purple, an organisation changing the disability conversation with business. Purple see disability as a value opportunity and Mike is leading the development of products and services which are beginning to transform the landscape across all business sectors. Purple Tuesday, created and co-ordinated by Mike, has achieved national acclaim for its contribution to changing the customer experience for disabled people, including online accessibility. Mike’s previous working track record includes being one of the senior management team at the Disability Rights Commission, Director of the National Disability Team for higher education and co-director of a disability research centre at Coventry University. Mike was awarded an OBE in 2012 for his services to disability.

                  Romain Roy

                  Head of B2B Sales
                  Rakuten France

                  After 7 years in the tourism industry, Romain Roy joined Rakuten France in 2016 as a Business Developer in order to organise and manage the new development strategy. He currently holds the position of Head of B2B Sales for Rakuten France.

                    Adam Colasanto

                    Director of Consumer Intelligence

                    Adam Colasanto is the Director of Consumer Intelligence at Vizit. Adam came to VIZIT with more than a decade of experience leading consumer intelligence, market research and data insight teams at agencies like ICUC, Edelman Intelligence and Crimson Hexagon.

                      Kumaran Adithyan

                      Trading Director
                      eBay UK

                      Kumaran Adithyan is a Trading Director in eBay’s UK business, responsible for eBay’s B2C Fashion business, business development and strategic planning. Kumaran’s role covers setting the strategic direction for eBay UK’s B2C business, acquisition and growth of new categories and brands, the go to market trading plan and the day to day delivery of the Fashion P&L. Prior to eBay Kumaran started his career in strategy consulting and then ran the e-commerce business at Boots.

                        Lorna Leaver

                        Engagement Manager
                        GS1 UK

                        With a background in retail ecommerce and specialising in marketplaces, Lorna joined GS1’s engagement team to use her experience in trading online to help sellers and marketplaces come together using industry standards to improve buying experiences for customers. She previously ran the marketplace operations for global retailers such as Mothercare, Early Learning Centre, and most recently the shoe retailer Dune London.

                          Pete Harris


                          Pete has over 30 years’ experience with Argos and Sainsburys with in depth knowledge across retail, ecommerce and fulfilment. Pete has a successful track record of finding innovative and effective solutions and taking these from concept to BAU at pace. Amongst other ventures he scoped, set up and then led Argos’ clearance stores and wider clearance operations; the Argos store on eBay (taking this to the first $100m equivalent turnover eBay store in Europe) and home delivery solutions for Argos in the ROI. Pete is the CEO and operational lead for Warehow.

                            William French

                            Senior Manager - Fulfilment
                            eBay UK

                            Will leads the Fulfilment team at eBay UK, looking after the Seller experience and working closely with partners to help Sellers grow their business.

                              Sarah Atkins

                              CMO and Membership Director
                              GS1 UK

                              Sarah provides leadership in marketing, membership experience and SME strategy to enhance the GS1 UK brand, attract, retain and grow new members, and deliver service excellence throughout the customer journey.
                              She has gained a wealth of experience delivering marketing led business change programmes at several diverse organisations, ranging from property consultancies in the UK to world leaders in luxury outlet retailing. She has expertise in driving customer loyalty though brand and customer engagement and has led many businesses through customer focused transformation.

                                Alan Small

                                Head of EMEA Business Development & Partnerships

                                Alan Small has over 10 years of experience in ecommerce, having launched his own online stores and a leading EU marketplace for students. Alan joined Wish in July 2020 to head up their EMEA Business Development & Partnership team, responsible for the growth and success of US, EMEA & LATAM merchants on Wish.

                                  Lars Fiddy

                                  Client Development Director

                                  Lars Fiddy is the Client Development Director at Dexi, covering the EMEA and APAC regions. He has spent over 18 years working in marketing and business information solutions across retail, technology and engineering. Over the last 8 years, Lars has focused on digital transformation and eCommerce, supporting global intelligence programmes with some of the world's largest brand manufacturers and retailers. At Dexi Lars is pioneering new DaaS strategies that are revolutionising how brands, retailers and marketplaces can leverage the true power of data and unlock its limitless potential.

                                    Graham Broughton


                                    Graham has over 10 years of experience in the e-commerce industry and marketplace management. During that time, he has perfected a go-to-market strategy for developing and trading marketplace solutions. He’s utilised this strategy to facilitate marketplace success for a number of global brands and retailers.