In a nutshell, can you describe how Airwallex helps it’s customers?
Airwallex is a cross border payments provider that enables brick and mortar businesses and those trading online to make high speed and low cost global payments and collect funds.
What makes Airwallex stand out from its competitors? Why such customers choose you?
With technology at our core, we build cross border financial infrastructure and applications that inspire global opportunities, and help our customers to scale their business in every corner of the globe.
Unlike many of our competitors, customers can choose between powerful APIs that integrate seamlessly into your existing payment infrastructure or our easily accessible web platform for a more straightforward, pre-integration path to market. By choosing our API integration the process of collecting payments in local currency and making cross border payments can be tied into their ERP or Accounting Package for seamless processing and payment tracking.
Navigating the regulation and numerous barriers to entry across new markets can be a daunting challenge for many businesses. Our customer-centric portfolio of products allows merchants and marketplaces to scale their businesses globally.
Which international markets are you seeing the biggest demand for your services and why do you think this is?
As we expand into new markets we’ve seen an increase in demand from businesses outside Asia trying to find a solution which is low cost, transparent and allows them to navigate these complex markets with ease. Tapping in to the Asian market whilst there’s growing internet penetration, increasing middle class spending power and huge population numbers is a no brainer for businesses looking to scale.
What are your company’s requirements for becoming a customer?
We work with customers globally from sole traders and micro businesses to well known brands like JD.com. We have products to suit a wide range of business models and an expert team on hand to recommend the best cross border payments product or combination of products for you.
How is Airwallex looking to grow and adapt your product offering in this ever changing ecommerce landscape?
As a technology driven organisation our customers are at the forefront of everything we do and we continuously optimise the product based on their feedback. We believe that the customers we work with are driving the change in the ecommerce landscape by looking to expand to new markets and that we’re enablers for that change. We’ll continue to grow our payment network around the globe and invest in bringing new products to market which can simplify the process of scaling your business globally.
What do you think will be the next big thing in ecommerce and why?
As a payments company enabling businesses to operate globally, we know that there will be a continued growth in businesses looking to import and export goods globally. However there is still a lot of work to be done to ensure that the process of trading cross border is seamless. Barriers between countries are getting higher and there is much more active, country specific regulation. Working with partners that have local expertise and the ability to build products that overcome these challenges is paramount to the success of scaling globally.
Businesses should choose the right technology partners to enable the process of entering new markets to be seamless. Airwallex facilitates cross border payments, collections and payouts to local bank accounts to give you all the tools you need to grow your business in new markets.
Why did you want to be a part of Retail Without Borders?
As a company we’re new to Europe. Our team here is growing fast and we’d like to engage with key industry figures to share ideas whilst building relationships within the community. The Retail Without Borders event clearly brings together like-minded people who are willing to share their experience and we love that!
What are you most looking forward to at Retail Without Borders London 2019?
Although Airwallex is new to Europe, our team isn’t. We’ll be bringing a team of seasoned cross border payment experts to meet friends old and new and we can’t wait!